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Compassion - Comfort - Creativity

Our Three C's of Coaching

Meet Annie

Annie Jacobsen, Founder & Principal, has focused in the Elder Care industry since 2004, from founding and owning one of the original Senior Relocation businesses in the PNW to developing a 6-member team for a Resident Services Program in support of lower-income seniors service over 5,000 individuals in 30 communities across Washington State.

Annie has been, and continues to be, devoted to supporting our elders in a number of ways since 2004; such as:

  • Vice President Senior Care Coalition

  • President Business Networking International (BNI) Creative Alliance for Growth Chapter

  • Ethics Committee Member National Association of Senior Move Managers (NASMM)

  • Recipient of Social Advocacy Emerald Award Washington Multi Family Housing Association

  • Lead organizer for the NW LGBT Senior Care Providers annual Pride Float

  • Development Committee for the Greenwood Senior Center

  • and on many educational, advocacy and fundraising boards and committees.

If you still want to know a little more about what makes me tick…

I earned my BA in Speech Communications at the University of Washington, followed by my Masters Degree in Whole Systems Design from Antioch. The core of these studies was Family Systems and Change Management. At the time I had no idea where I’d wind up, yet have valued these studies immensely over the years.  Ask me about Appreciative Inquiry sometime ~ I love sharing this optimistic and dynamic Change Model concept to people!

Following my schooling, in the years prior to finding my home in the Elder Industry in 2004, I worked for FareStart, a culinary job training program for homeless men and women. Developing and teaching the Life Skills curriculum was a humbling and eye-opening honor. Helping create the space for people to take on major life overhauls was a fulfilling and exhausting job. I learned so much about myself, I am forever grateful for those years. In 2004 I founded Assisted Transitions and proudly ran one of the leading Senior Move Management businesses in the PNW for over 12 years.

“My love of working with seniors continues to grow the more experiences I gather. Following more than 14 years in elder-focused services, I had the opportunity to work specifically in Dementia Care, managing daily enrichment activities and engagement for a community of 45 residents. Immediately I knew from this rewarding experience that compassion and creativity in dementia care would become the focus of my work moving forward.” 



Dementia care requires wisdom, experience, insight, patience, resilience and heart. Annie Jacobsen has a unique capacity to teach practices and skills that train caregivers in all of these strengths. She is, herself, wise and deeply kind, with a wonderful, loving and gentle capacity to find well-being in any situation.~Alison Shapiro

Annie’s specific, insightful suggestions helped us immensely in our interactions with a particularly challenging client. Understanding how to connect with this client made a big difference.

~Randi Wooden, Owner, Home & About Senior Care, Inc.

Annie Jacobsen has a unique way of making each person feel her deep warmth. I highly recommend her and her strong commitment to her clients. You can count on Annie to come through for you.
~Tracie Ryder Hiemstra

Annie recently presented to my office and WOW! She is a wealth of information and such a great resource. I work for a home care company and we have all been working with seniors with memory issues for many years. She gave us new ideas and tools that will be so helpful in working with our clients. Thanks Annie!
~Tiffany Kopec, HomeCare Liaison, Home Care Assistance

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